Your Money & Your Brain by Jason Zweig - I have blogged on this extensively. Zweig relates what we know about the brain and how it effects us as decision makers.
Drive - The Surprising Truth About What Motivates Us by Daniel Pink. Pink explores the psychology of human motivation. He argues that todays work environment requires us to move away from traditional carrot and stick approach to management and into what he calls motivation 3.0. Motivation 3.0 emphasizes understanding the intrinsic human need for belonging, learning and creating. If you manage people this is a must read.
NUDGE: Improving Decisions About Health, Wealth and Happiness by Richard Thayer and Cass Sustein. In this book, the University of Chicago professors argue for governments nudging people into better decisions. They refer to their approach as "libertarian paternalism" They explain that we are sometimes guided by our brains into poor decisions. Since we understand this, should we not design systems that help us make better decisions related to wellness, 401k savings, energy conservation etc. ?
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