A Must Read

Whether your interest is in marketing, education, social welfare, investing or politics, I highly recommend Daniel Kahneman's Thinking Fast and Slow.
The insights into human decision making are profound. Kahneman may be the most important psychologist of the last 40 years. he is also the winner of the noble prize in economics for his work in behavioral finance.

I will be blogging insights found in this book over the coming weeks.