The portfolio model Markowitz invented was based on the statistics of mean (average) return and the variance of the data points around the mean. These models would say something like - if you invest in a 100% stock portfolio you could have a one year return of negative 50% a couple times a century. A good financial advisor should explain that to an investor.
In 2008 the market experienced one of those couple times a century years. Some in the financial press shouted that MPT failed. I have to say, that when I would read or hear this I struggled, because 2008 was not outside what the models FOR PROPERLY DIVERSIFIED PORTFOLIOS predicted. This is not to say that other models that the banks and others were using to make bets on the housing market did not fail, they did. But if you were an average investor who had a portfolio built on an MPT foundation, your return was within the prediction of the model.
Attached is a great interview with Markowitz in last months Journal of Financial Planning:
Here he explains and defends MPT. He is a modest genius who should be read and listened too.