I also recommend: The End of Detroit: How the Big Three Lost Their Grip on the American Car Market by Micheline Maynard. I read this several years ago and the lesson I took from the book is that Americans can compete in the auto industry if they are allowed to operate in a good system. It is Americans that are engineering and building the high quality Honda's, Toyotas, and Nissans sold in America today.
Friday, April 2, 2010
Great Book on Auto Industry
I have been listening to Crash Course by Paul Ingrassia, writer for the Wall Street Journal. If you are at all interested in the US auto industry this is a must read: http://www.amazon.com/Crash-Course-American-Automobile-Industrys/dp/1400068630/ref=sr_1_1?ie=UTF8&s=books&qid=1270204897&sr=8-1
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